[Introduction]
YOUR LANDING PAGE SOUNDS LIKE YOU’RE APOLOGIZING
(stop asking politely for conversions)
Most landing pages read like someone asking for approval.
The tone is clean. The structure is safe. The call-to-action is wrapped in cotton balls.
And it’s not that they’re wrong.
It’s that they feel like they’re trying not to offend anyone.
Which means no one believes you.
No one feels urgency.
No one clicks.
YOU BUILT A PRODUCT.
AND THEN WROTE A PAGE LIKE YOU’RE LUCKY TO BE HERE.
Most founders do this.
You launch something great.
Then you write a headline like:
“We help businesses unlock the power of X”
You say “seamless.”
You say “solutions.”
You say “empower.”
You hide what you actually do.
Not because you’re dumb.
Because writing makes people nervous.
You’re scared to be misunderstood, so you overcorrect into vagueness.
Now you sound like everyone else.
Even if your product is better.
WANT TO FIX IT? HERE'S THE RULE:
Say the most honest thing first.
The line you’d say if you were on a call.
The thing you say in DMs.
The thing that made your last client go “oh sh*t.”
That’s your headline.
Examples:
Instead of:
“Optimize your team with collaborative operations tools”
Try:
“You’ve got good people. You’re still the bottleneck.”
Instead of:
“Empowering creators to scale their audience with ease”
Try:
“You’re tweeting every day and still getting ignored. Here’s why.”
Instead of:
“Helping consultants build high-converting offers”
Try:
“If you have to explain it for 5 minutes, it’s not the offer. It’s the positioning.”
AND THEN STOP BEING CUTE WITH YOUR CTA
Nobody wants to “explore” or “discover” or “learn more.”
This isn’t a museum.
Just say what you want them to do.
“Get the rewrite”
“Fix my offer”
“Book the teardown”
“Show me what’s wrong with my site”
“Send me the email”
“Make it sell”
If your button says “Get Started,” you’re not starting anything. You’re delaying the close.
THIS IS WHAT WE DO
We don’t “improve landing pages.”
We make them impossible to ignore.
You don’t need new colors.
You need your offer said better, faster, meaner.
Most landing pages fail because they’re too pretty and too polite.
Ours convert because they sound like someone finally said it out loud.
Fix your first line.
Sharpen your ask.
Delete the word “seamless.”
If you can’t, send it.
We’ll do it for you.
Worst case, you steal the punchlines.
