GHOST FILE 001
THE SALES PAGE THAT WENT FROM VAGUE TO BOOKED OUT
THE CLIENT
An anonymous coach doing $20–30k/month.
Selling a 12-week program to founders and solo operators.
Brilliant in person. But their site? Read like a Hallmark card for entrepreneurs.
They were closing deals manually, over calls.
But their sales page? Cold traffic bounced. No urgency. No edge. Just a wall of soft copy that could’ve been written by ChatGPT on lavender tea.
THE ORIGINAL COPY
Welcome to [Coaching Brand Name]
I believe everyone has the power to transform their life. My 12-week program is designed to help you unlock your full potential, get clarity on your goals, and take aligned action.
Through weekly calls, customized exercises, and powerful mindset shifts, we’ll work together to create the life you’ve been dreaming of.
You’re ready to step into your next level. Let’s do it together.
Apply Now
THE REWRITE (OUR VERSION)
You’re not paying for accountability.
You’re paying to stop second-guessing yourself.
To stop rebuilding your offer every quarter.
To stop rewriting your landing page every weekend.
To stop hiding behind frameworks and pretending that clarity is coming next month.
It’s not.
This isn’t coaching. It’s correction.
For the way you lead. The way you position. The way you think.
Twelve weeks. One call a week.
You bring the mess. I bring the knife.
By the end, your business will be sharp enough to explain in one sentence — and dangerous enough to close without a case study.
You don’t need more ideas.
You need someone who tells you when your idea is stupid.
This is for people who already make money —
but know their offer still sounds like a rough draft.
If that’s you: apply.
If it’s not, close the tab. No hard feelings.
THE RESULT
Relaunched site triggered 4 inbound leads in 3 days
Two clients closed off the page — no discovery call
Waitlist added by end of Week 2
WHY OUR VERSION WINS
1. Specificity kills vagueness.
We replaced soft “aligned action” fluff with real founder problems: rewriting landing pages, changing offers, pretending to be clear when they’re not.
2. It sells by sounding like the product.
You want decisiveness? This reads like decisiveness.
You want clarity? The page is a living example.
3. We built in disqualification.
The line “close the tab if it’s not you” filters out low-intent browsers and makes real buyers respect the page more.
4. Voice = the real differentiator.
We didn’t just rewrite it better. We wrote it like the kind of person this founder’s clients already want to become.
