GHOST FILE 004
THE $60K LAUNCH PAGE THAT USED TO SOUND LIKE A GOOGLE DOC
THE CLIENT
A productized design agency.
Great backend. Great taste. No voice.
They were about to open up 5 project slots.
The page was live. The work was good. The copy was beige.
It read like a polite LinkedIn post from a guy who once took a branding cohort.
📄 THE ORIGINAL COPY
Our team is available for 5 new projects.
We offer web design, branding, and UX support.
We’ve worked with startups, agencies, and creatives.
Fill out the form to get started.
No pain. No angle. No edge.
Could’ve been from a Wix template or a digital agency in 2012.
OUR REWRITE
Design is not your bottleneck. Your messaging is.
But bad design makes it worse.
You don’t need a rebrand.
You need a site that explains your value in 8 seconds — and looks like you mean it.
That’s what we build.
Pages that sell before the pitch.
Visuals that don’t just impress — they convert.
We’ve done it for SaaS teams, creators, agency killers — and at least three of your competitors.
(They don’t talk about it. That’s fine.)
5 slots open. $5k–$15k.
Send your site. We’ll tell you if it’s a fit.
We’ll also tell you if it’s not.
THE RESULT
Page went live Thursday
2 qualified leads by Friday
4/5 slots filled by Tuesday
$60,000 booked in one week
Client said: “This is the first time people got it without a call.”
WHY OUR VERSION WINS
1. It frames the real pain.
Not “need design?” — “your copy is failing and your design is making it worse.”
It reframes their offer as a conversion tool, not a visual flex.
2. It gives the reader their own voice back.
“You need a site that explains your value in 8 seconds” —
That line says what they’ve been trying to say.
3. It disqualifies and attracts.
“We’ll tell you if it’s a fit. We’ll tell you if it’s not.”
That line filters browsers and earns trust with buyers.
4. It reads like a mirror.
Every founder reading that thinks, yeah… that’s me.
And that’s why it sold.