GHOST FILE 004 : THE $60K LAUNCH PAGE THAT USED TO SOUND LIKE A GOOGLE DOC

GHOST FILE 004

THE $60K LAUNCH PAGE THAT USED TO SOUND LIKE A GOOGLE DOC

THE CLIENT

A productized design agency.
Great backend. Great taste. No voice.

They were about to open up 5 project slots.
The page was live. The work was good. The copy was beige.

It read like a polite LinkedIn post from a guy who once took a branding cohort.

📄 THE ORIGINAL COPY

Our team is available for 5 new projects.

We offer web design, branding, and UX support.

We’ve worked with startups, agencies, and creatives.

Fill out the form to get started.

No pain. No angle. No edge.
Could’ve been from a Wix template or a digital agency in 2012.

OUR REWRITE

Design is not your bottleneck. Your messaging is.
But bad design makes it worse.

You don’t need a rebrand.
You need a site that explains your value in 8 seconds — and looks like you mean it.

That’s what we build.
Pages that sell before the pitch.
Visuals that don’t just impress — they convert.

We’ve done it for SaaS teams, creators, agency killers — and at least three of your competitors.
(They don’t talk about it. That’s fine.)

5 slots open. $5k–$15k.
Send your site. We’ll tell you if it’s a fit.
We’ll also tell you if it’s not.

THE RESULT

  • Page went live Thursday

  • 2 qualified leads by Friday

  • 4/5 slots filled by Tuesday

  • $60,000 booked in one week

  • Client said: “This is the first time people got it without a call.”

WHY OUR VERSION WINS

1. It frames the real pain.
Not “need design?” — “your copy is failing and your design is making it worse.”
It reframes their offer as a conversion tool, not a visual flex.

2. It gives the reader their own voice back.
“You need a site that explains your value in 8 seconds” —
That line says what they’ve been trying to say.

3. It disqualifies and attracts.
“We’ll tell you if it’s a fit. We’ll tell you if it’s not.”
That line filters browsers and earns trust with buyers.

4. It reads like a mirror.
Every founder reading that thinks, yeah… that’s me.
And that’s why it sold.

[Other

Projects]

MY PROJECTS

A showcase of projects that make brands stand out online.

Want to view more projects?

SEND ME SOMETHING UGLY. I’LL MAKE IT SELL.

Got a thread, site, or sales email that’s underperforming?
I’ll rewrite it free just to show you how this works.

[Newsletter]

GET THE GOOD STUFF BEFORE IT SHOWS UP ON SOMEONE ELSE’S SALES PAGE.

Short, sharp emails about buyer psychology, tone, systems, and copy that actually sells.
No fluff. No funnel. Just proof and punchlines.