GHOST FILE 005
THE HOMEPAGE REWRITE THAT LANDED A $25K PROJECT IN 48 HOURS
THE CLIENT
A high-end consultant selling $10k–$50k implementation projects.
Brilliant operator. Sharp on calls. Terrifyingly vague online.
They had a homepage that looked expensive.
But sounded like a brand strategy intern had copied it from a Notion swipe folder.
Zero clarity. Zero punch. Just polished noise.
THE ORIGINAL COPY
We help bold businesses scale with clarity, strategy, and soul.
Our approach is bespoke — designed to meet your specific needs and challenges.
Whether you’re launching something new or ready to evolve what’s next, we’re here to guide the way.
That copy could sell anything. Which means it sells nothing.
No who. No what. No why now.
OUR REWRITE
You’re not stuck because of execution.
You’re stuck because your positioning is soft — and no one’s telling you.
You’re selling a $30k+ offer with language that wouldn’t close a $97 template.
Your site looks like money.
But it reads like you’re hiding.
That’s what I fix.
I take smart, proven operators — and make their business sound as sharp as it actually is.
No framework fluff. No “brand soul” talk. Just messaging that closes before the call.
If you’re reading this, I probably already know what’s wrong with your copy.
Send it. I’ll tell you. No charge.
THE RESULT
Rewrote the homepage Friday
Sent the updated link to a prospect Saturday
Closed $25,000 by Monday morning — no additional calls
Client said: “He replied ‘finally makes sense’ and wired the deposit.”
WHY OUR VERSION WINS
1. It names the real fear.
Not “do you want better strategy?”
But: “you’re charging 30k and still sound like a $97 template.”
2. It punches through the founder delusion.
This isn’t about inspiration. It’s about precision.
We didn’t sell clarity. We showed it.
3. It sells the ghost, not the guide.
“I already know what’s wrong with your copy” — that line closes more than most sales pages.
It positions us as the fix, not the helper.
4. It reads like relief.
The client saw the rewrite and said: “This finally says what I’ve been trying to explain.”
That’s not good copy. That’s sales in disguise.
